Logotype
The approach to these visual identity ideas are based on the core characteristics of my client's vision on his brand — inspired by the Swedish-Korean’s minimalistic approach to café culture. The goal is to appeal to his sophisticated target audiences while creating a feeling of freshness and calmness.
C70 M64 Y63 K64
#2D2D2D
PANTONE P 179-15 C
C6 M4 Y7 K0
#EDECE8
PANTONE P169-1C
C50 M29 Y67 K90
#879FA1
PANTONE P 175-5 C
C50 M29 Y67 K90
#C67B59
PANTONE P 41-9 C
Colour palette
The vision for Café Brahe is to have a warm and inviting atmosphere. The baristas are friendly and always with a smile on their faces. Customers should feel satisfied with a fresh cup of quality coffee at the café. My goal is to create a colour palette that reflects the cosy, and relaxing feeling. The fog blue is actually the wall colour in the interior space.
Typography
Colour palette
All colour palette options are based on your criteria, which is to keep the current wall colour in the interior space.
